Hispanic Marketing

Companies and organizations are realizing the dramatic growth of the Hispanic population. Traditional marketing of translating materials into Spanish will not impact this group. The Hispanic group is comprised of several individual segments bound by a common language of Spanish. Each group has its own customs. Also, Hispanics fall in three categories: Foreign born Spanish speakers, US raised bilingual speakers, and US born English speakers.

Venecia Group recognizes the uniqueness, intricacies, and untapped potential of the Hispanic Market. We will develop a culturally relevant strategy to reposition your brand and product portfolio to the Hispanic market. Our external strategy is complimented with an internal cultural training program for your staff.